New Day Coffee, Whole Bean, Medium Roast – Bundle (2, 4, or 6-Pack)
From the sacred highlands of the Sierra Nevada de Santa Marta in Colombia, New Day Coffee is grown by the next generation of smallholder and Indigenous farmers—producers ages 21 to 35 who are shaping a new era of coffee and possibility. Rooted in ancestral knowledge yet energized by fresh purpose, these young farmers are cultivating more than exceptional beans—they’re building local jobs, resilient communities, and a future where rural youth can thrive.
Grown in biodiverse, shade-grown plots using regenerative practices, this youth-led medium roast offers medium–low acidity, high body, and low–medium sweetness. Its flavor profile reveals warm notes of spice, cocoa, and toasted nuttiness, lifted by a subtle citrus brightness that adds a clean, refreshing top note without overpowering the cup.
Smooth, grounded, and full of character, New Day is both comforting and energizing—a coffee that honors tradition while celebrating the future.
Choosing New Day means supporting youth-led agriculture, sustainable livelihoods, and cultural preservation across the Sierra Nevada. Brew it in your drip, pour-over, French press, or espresso—and make it part of your Conscious Pantry®.
Fuel a brighter tomorrow, one cup at a time.