GoodSAM Foods

Whole Bean, Medium Roast, New Day Coffee - 12 oz - WHOLESALE CASE

Whole Bean, Medium Roast, New Day Coffee - 12 oz - WHOLESALE CASE - Main image
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$59.97 $119.94 In stock

From the sacred highlands of Colombia’s Sierra Nevada de Santa Marta, New Day Whole Bean Coffee is grown by the next generation of smallholder and Indigenous farmers—producers ages 21–35 building a future rooted in regenerative agriculture and economic opportunity.

This youth-led medium roast delivers a beautifully balanced cup with medium–low acidity, high body, and low–medium sweetness. Expect warm spice, cocoa, and toasted nut flavors, lifted by a subtle citrus brightness that keeps every sip clean and vibrant.

New Day is smooth, grounded, and versatile—perfect for specialty retail, cafes, and conscious consumers seeking exceptional coffee with a deeper story.

Small farms. Better coffee.

Customer Reviews (4.5 / 5 · 4 reviews)

Lily ★★★★★

The story behind these beans—young farmers in Colombia’s Sierra Nevada—is what made me try them, and the medium roast is honestly perfect for my morning pour-over. The 12 oz bag lasted me a solid two weeks of daily cups, and the grounds smell like toasted cocoa right when I crack the seal.

Mia R. ★★★★★

The bag arrived sealed tight and the beans have that deep, earthy aroma you only get from high-altitude growing. Grinding a batch this morning for my pour-over, the medium roast came out balanced and smooth without any bitterness. Knowing it supports young Indigenous farmers in the Sierra Nevada mak

Miles ★★★★☆

Roasting my own beans used to be the ritual, but this whole-bean case is just as convenient for my daily pour-over. The 12-ounce bags are the perfect size for my grinder’s hopper, and I appreciate knowing the younger farmers in Colombia are behind it. Only gripe is the roast level runs a touch darke